Not As Advertised, Part One

Not As Advertised, Part One

The Sweet – Love is Like Oxygen (1978)

Starting with this series of posts: Not As Advertised

These are songs that are so far off of the authoring artists’ style that if it were the only one you ever heard by them, you’d think they were something completely different.

Remember The Sweet? A bubblegum British glam outfit in the 70s, they chirped peppy little bromides like Little Willy Willy, Sweet FA, No You Don’t, Fox on the Run and Ballroom Blitz. Gag.

Then by the end of the decade, they decided to go prog five years late, and crafted a 7-minute opus that sounded like badass Supertramp. An extended synth-orchestral intro, a crunch guitar hook, tight, tortured, high-registered voice harmonies and a worked-out development section make up a song that slotted them nicely into the counter-disco culture that any band with any cred absolutely needed to embrace. The Sweet were now all set.

Then the following year, they broke up.

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